See value in every new player from day one.

PlayMap turns iGaming market patterns into a simple read on every new player, so you know who’s likely to matter from day one.

Watch overview

Understand better
your player

PlayMap turns iGaming activity across the market into clear player intelligence — highlighting value, preferences and behaviour so you can identify meaningful player segments and understand how they engage.

Game-preference segments

See which games and verticals each new player gravitates to from their very first sessions.

VIP status & tier

Spot players with VIP potential early and understand which tier they are likely to reach.

Spend & loyalty

Understand expected spend and how likely a player is to stay with you over time.

Channel preferences

Know which channels each player responds to best, so every message lands where it matters.

Plug it in yourself or let us do the work

Some operators want the intelligence inside their own systems. Others just want the results. Both are fine.

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Option One

Use our API

Check a new player against our market model as they register, in real time, within your own journeys.

One call, wired in once - usually an afternoon
Fits inside your existing player journey
Your team, your journeys, your rules

Option Two

We run PlayMap for you

Nothing to build. Our team helps you act on the intelligence - focusing effort on the segments most likely to convert.

Your highest-potential players prioritised first
You see the results, not the plumbing
No engineering time at your end

High-Value Segment Growth Segment Engaged Segment Priority Segment

See what player intelligence can reveal

Turn behavioural signals into clearer segments, stronger priorities, and smarter decisions.